Careful people may find that the price of Yuan PLUS launched in Australia is 72,300 yuan higher than the price announced in China. Looking at BYD's previous overseas models, the price is more expensive than in China: the starting price of Dolphin in Spain is 16,983 euros, equivalent to RMB 121,000, and the price of Tang EV in Norway is 130,000 more expensive than in China...
You must know that, unlike overseas car companies, which generally sell more expensive models than domestic ones, the overseas prices of many self-owned brand export models are cheaper than domestic ones. So, does the high price of self-owned brand cars overseas mean that sales have deteriorated? Not!
Taking BYD Tang EV as an example, although the price in the Norwegian market is 130,000 RMB higher than that in China, it has recorded a sales volume of over 1,000 in the local market only two months after its launch, which fully demonstrates the brand confidence of Chinese automobiles. Super high product power and brand premium conquer overseas markets.
Yuan PLUS was born on BYD's professional pure electric platform - e-platform 3.0. Since its birth, aesthetics, intelligence, efficiency and safety have been written into its genes, and it has the strongest power and advanced driving quality in its class.
This time, when Yuan PLUS is launched, the local price is still far lower than the overseas price, which once again reflects BYD's "Chinese conscience" as a Chinese independent auto brand and new energy leader - with the world's top technology and lower price, Give back to domestic consumers who have always supported the development of independent brands.
At the same time, it will use its core technology advantages as a "sharp edge" to enter the overseas market, open up a new pattern of China's new energy vehicles going overseas, and submit a high-scoring answer sheet from China's independent auto brands for the new transformation of the global auto industry.